Knowing I had a long flight today and I actually thought ahead and saved a few articles to read. I thought some of you may find them interesting as well. Each one has a nice little gem somewhere in it.
- Engineering the Perfect Baby
Scientists are developing ways to edit the DNA of tomorrow’s children. Should they stop before it’s too late?
- The Dangerous Seduction of the Lifetime Value (LTV) Formula
The LTV formula, when used correctly, can be a good tactical tool for monitoring and comparing like-minded variable market programs, especially across channels.
- Understanding Customer Acquisition Costs
The basic concept of LTV>CPA (lifetime value greater than cost to acquire) is pretty simple.