There is an update that was put on Dwolla’s website today called Focus. The post is about functionality that will no longer be supported in our products.

Sunsetting features is nothing new for the company but this feels different.

It feels different because it is.

All of things changing in the company don’t get shared as a part of a product change like this but in the company you can feel it. The way the team talks about how the company and our products work is different.

The team isn’t making phone calls about mobile payments, they’re focusing on bringing the next group of companies online with access to the banking infrastructure through our APIs. That shift in our business is being reflected in our products.

The team might be testing an app, but it’s someone else’s. Every Test Flight app I’ve been added to this year has been someone else building an app that moves money and they use Dwolla’s API to do it.

These changes are not just part of a process to focus the company and our platform on what’s working well in our business, our white label products, it’s a recognition that we can’t be the best in the world at everything.

We can and should strive be the best in the world at a small number of things and there isn’t any confusion about what that is in our company. It’s building the ideal API to move money.

We know that if you want to send money to another person you can pick an app for that. Heck, you can even do it in your e-mail these days.

However, if you want to build a piece of software that connects you to the banking infrastructure. We’re here to help.

Focus is a good thing.