The brand narrative at Brale and the visual elements have started to come together and it feels really special. The web page got updated, it’s fun and very simple. Here it is dark mode:
And as you go through the page you can find all kinds of fun cues that started in the very beginning of the project. The default asset icon below:
Stems from the earliest design work highlighted in the initial blog. You can see the story starting to build. While the icons below are Brale focused.
The animations on the page are focused on what someone else creates using one of our products. Take a look:
Creating your own stablecoin with your own elements is an important part of what the Brale enables and how it thinks. The inspiration of the design style of the icons above range from skateboard wheels, cds, and even acoustics, among other things.
Even the features have influences from the orb background hues. The orb really services no purpose but has introduced a sense of play and fun, which has purpose. The creative process on this across a number of people has been delightful to be a part of.
Special thanks to Kenny on the design, Chase for seeing the project through, Jami for pushing every step of the way on narrative, and our good friend Brent for making the concept a reality.
It’s just a simple update but a lot of thought went into it and we’re thrilled to start sharing more about we’re doing. It’s a really good feeling when something goes online everyone is proud of.
Other acknowledgments
- To 87c. 87c was responsible for helping craft the Brale logo and the Basis Theory logo. Located in Des Moines, IA, they’ve always been a pleasure to work with. The orbs in the logo have also become an essential part of the design overall. Our friend Uciel brought some much-needed softness to a concept focus on bits, 8bits, building blogs, legos, and a fair amount of disparate thoughts. I’ve had the pleasure of working with that team for 10+ years across a wide range of creative projects, and it’s always fun to find another excuse to do another one.
- Brent Fitzgerald, whom I mentioned above, took some of the concepts and made them his own, and the output is so much better. Mono Koto was much fun to work with, and I wonder if I’d know Brent if it wasn’t for the V-Sum community.
- Liam Egan, who is the artist who created the blob we’ve had so much fun with. It’s made sense of play that has become truly important to us. We include his name in the code, so anyone looking at it will find him, but the blob’s influence is hard to ignore.